Tour de France and PentaBase
Danes are known for biking everywhere and having a biking culture as part of the people’s DNA. PentaBase is all about DNA and PCR analysis, and like professional riders performing world-class, PentaBase brings world-class solutions allowing personalised treatments for cancer patients.
PentaBase sees this partnership as a significant step towards creating awareness about the efficient improvements regarding cancer treatments, which PentaBase enables. CEO and founder of PentaBase Ulf Bech Christensen believe in the importance of supporting festivities such as the biggest and most famous bicycle race on earth. He says the following about the partnership:
“Some things only happen once in a lifetime, and it is important to seize the moment. Like when we used all our resources to help the Danish society when Corona affected Denmark very badly in March 2020. Therefore, we see a huge potential in supporting one of the biggest sports events, the Tour de France. And if we simultaneously can create attention regarding the future way of detecting cancer mutations within patients, we are extremely proud.”
Bicycling has been a huge part of Danish culture for many years, and it still is. When festivities like Tour de France occur, a unique atmosphere, euphoria, and spirit occur as the whole country meets to celebrate, cheer, and have a good time. Therefore, PentaBase is proud to participate in such a huge event. It is no coincidence that we are a sponsor in Tour de France 2022.
“Excellence is needed to succeed in any regard of life, whether it is a sprint over the finish line or world-class diagnostics,” says COO of PentaBase Claus Pedersen Blicher
There is more alignment between excellence within sport and PentaBase’s vision of the future than first perceivable. Ulf explains:
” A team may change their tactics at any race stage to win. In the same way, PentaBase’s approach is to offer personalised treatments for cancer patients based on adapting a new tactic if an analysis illustrates suggests? A better and more efficient cancer treatment. The purpose is to create a specified cancer treatment, so a patient receives the best possible treatment, as the race against cancer is a race for all to win.”